New State Wide DUI marketing campaign unignored

Monday, December 22nd, 2008

This ad campaign is anything but soft-hitting. Certainly not a pretty ad campaign for DUI during the  holiday season, however it has its state wide purpose. The ad which is coming from the Lou Beres And Associates in the Chicago and the client from Illinois talks about how the DUI affects human life. The main theme or idea of the ad is that it takes only one DUI incident to scar you permanently for life. The message is being communicated on the ad via people who have “Loser” word on their skin.

This new ad campaign which is boldly showing the “loser” aspect of drunken driving or DUI comes right at a time when state of Illinois is about to enact a new much more stricter DUI law. This law is basically saying that it is mandatory for anyone who has a DUI on their record, that they must install a device or breath alcohol ignition interlock box, a small DUI device basically, on their vehicle if they intend to drive anywhere. This small device acts as a prevention measure. The car is unable to start if the driver’s blood alcohol level exceeds a certain level. This device should definately raise more awareness and help with the DUI incidents in the state of Illinois overall.

Tags: dui, DUI Ad, DUI Ad Campaign, DUI Device, New DUI Law
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